![](https://www.retailexperiencelab.com/wp-content/uploads/2024/02/Valeria-Iannilli.png)
Architect and Full Professor at Politecnico di Milano, Design Department. She is a Faculty Member of the School of Design, where she is President of the Fashion Design Programs (Bachelor and MSc) and teaches Fashion Retail Experience (MSc) and Transmedia Storytelling in the Fashion industry (BS). She is expert of management of narrative processes as place of cultural exchange in “culture intensive” industries.Â
Her research interests concern retail design processes as the expression of the identity of a company to promote the construction of an active dialogue with users’ communities. Her current research investigates the impact of digital transformation on the retailing experience by focusing her attention on omnichannel customer experience and the new Phygital concept and format.Â
Latest publications
Book Chapter
2024
Sunnei: harnessing mediatisation to fuel a multidimensional customer experience
In: "Customer Experience in Fashion Retailing. Merging Theory and Practice", Routledge, pp.186-197. Edited by: B. Alexander
ISBN: 9781032456553. DOI: https://dx.doi.org/10.4324/9781003378099
Journal Article
2023
Boosting Sustainable Consumption Behaviour Through Consumer Education in the Fashion Retail and Service Environment
In: Diid — Disegno Industriale Industrial Design, (81), 12.
DOI: https://doi.org/10.30682/diid8123f
Book
2023
Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail
In: FrancoAngeli Design International.
ISBN: 978-88-351-5737-3.
Book Chapter
2023
Fashion Retail (R)evolution in a Solid and Liquid Experience
In: "Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail", FrancoAngeli Design International, pp. 11-35. Edited by: V.M. Iannilli, A. Spagnoli
ISBN: 978-88-351-5737-3.
Book Chapter
2023
Navigating Complexity: The Evolving Role of Design in Omnichannel Retail
In: "Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail", FrancoAngeli Design International, pp. 111–121. Edited by: V.M. Iannilli, A. Spagnoli
ISBN: 978-88-351-5737-3.