PhD in Design and Technologies for the Enhancement of Cultural Heritage, Associate Professor at Politecnico di Milano, Design Department. She is member of the Fip β Fashion in Process Research Lab. She is Faculty Member of the School of Design, Politecnico di Milano, where she is Secretary of the Fashion Design Programs (BA and MSc) and teaches Visual Design Elements (BA) and Fashion Retail Experience (MSc). She is member of the PhD Faculty of the PhD Design School at Politecnico di Milano.Β
Her research interests concern managing design-driven processes for developing and enhancing Cultural Heritage and CCIs, exploring new paradigms and narrative structures in retail and exhibit design, studying technological impact on retail omnichannel customer experience, and developing servitisation processes in fashion retail.Β
Latest publications
Book Chapter
2024
Sunnei: harnessing mediatisation to fuel a multidimensional customer experience
In: "Customer Experience in Fashion Retailing. Merging Theory and Practice", Routledge, pp.186-197. Edited by: B. Alexander
ISBN: 9781032456553. DOI: https://dx.doi.org/10.4324/9781003378099
Journal Article
2023
Boosting Sustainable Consumption Behaviour Through Consumer Education in the Fashion Retail and Service Environment
In: Diid β Disegno Industriale Industrial Design, (81), 12.
DOI: https://doi.org/10.30682/diid8123f
Book
2023
Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail
In: FrancoAngeli Design International.
ISBN: 978-88-351-5737-3.
Book Chapter
2023
Framing Fashion Omnichannel Retail: Theoretical Concepts and Emerging Integrated Models
In: "Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail", FrancoAngeli Design International, pp. 37β63. Edited by: V.M. Iannilli, A. Spagnoli
ISBN: 978-88-351-5737-3.
Book Chapter
2023
Navigating Complexity: The Evolving Role of Design in Omnichannel Retail
In: "Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail", FrancoAngeli Design International, pp. 111β121. Edited by: V.M. Iannilli, A. Spagnoli
ISBN: 978-88-351-5737-3.