Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail

The book analyses the multifaceted nature of the fashion retail experience through the lens of the design discipline, aiming to contextualise the evolution of retail within increasingly complex processes, networks and interconnections, both theoretically and practically. The focus is on retail design, delving into the new skills required and the valuable tools needed to apply them in inherently multidisciplinary contexts, intending to navigate the intricate terrain of retail evolution and shed light on the evolving role of design in this multifaceted sector.