Call for Paper: 2nd Designing Retail & Services Futures Colloquium

The 2^nd Designing Retail & Services Futures Colloquium aims to enhance the understanding of design’s value in the retail sector, including areas such as interior design, architecture, retail and hospitality, branding, marketing, strategic design, design management, and consumer psychology. Although design and its value have been studied from various disciplinary perspectives—ranging from product design to marketing, business economics, service design, management, environmental psychology, and (interior) architecture—these perspectives have often developed in isolation. This fragmentation, with discrete research methods and results, limits the practical application of findings across the interconnected fields of design, retail, and services.

The call seeks contributions that bridge these gaps and promote a more integrated and sustainable approach. The colloquium emphasizes responsible retail design and services, championing sustainability, inclusion, and diversity.

Call Topics and Details

https://www.retailexperiencelab.com/drsfc2025/

Submission Guidelines and Deadline

Authors are invited to submit full papers by February 2^nd, 2025. For detailed guidelines, please visit the website: https://www.retailexperiencelab.com/drsfc-submission-guidelines/

Colloquium Dates and Venue

The second International Colloquium of the SIG Designing Retail & Service Futures will be held on May 14-15, 2025. The event is hosted by Politecnico di Milano (Italy), campus Bovisa.

Key Dates

Submission of papers: Midnight February 2^nd, 2025 (CET)

Notification of acceptance: February 30^th, 2025

Registration opens: March 1^st, 2025

Colloquium: 14 – 15^th May 2025

Organising Committee

Katelijn Quartier (Hasselt University); Valeria Iannilli (Politecnico di Milano); Alessandra Spagnoli (Politecnico di Milano); Tommaso Elli (Politecnico di Milano); Ilse Prinsloo (University of Johannesburg); Prof. Rebekah Matheny (Ohio State University).

Scientific Committee

Katelijn Quartier (Hasselt University), Valeria Iannilli (Politecnico di Milano), Alessandra Spagnoli (Politecnico di Milano), Qian Sun (Royal College of Art), Mia Münster (School of Design, Hong Kong Polytechnic University), Francesca Fontana (University of Camerino), Bethan Alexander (London College of Fashion), Marina Ricci (STIIMA, National Research Council, Italy), Amani Alaali (Ahlia University), Ilse Prinsloo (University of Johannesburg), Zakkiya Khan (University of Brighton), Francesca Murialdo (Middlesex University).

Download the Call for Papers