“Caleidoscopica” Conference, Rimini

Caleidoscopica: Communicating Fashion today is one of the projects selected by the University of Bologna through a competitive call for proposals. As part of Caleidoscopica, the Department of Arts and the Fashion courses of the Rimini Campus collaborated with the Universidad Argentina de la Empresa (UADE) to initiate a multidisciplinary and collaborative reflection on the challenges of the fashion system: from climate change to gender equality, from cultural appropriation to the digitalisation of everyday life. The project commenced in March 2023 and concluded with a workshop held in Rimini between 20 and 24 May 2024. The project’s partners include esteemed cultural institutions such as the Fundación IDA in Buenos Aires and the Fondazione Fashion Research Italy, as well as prominent local companies such as Aeffe and Giuseppe Zanotti.

Valeria M. Iannilli is the guest speaker at Caleidoscopica with a keynote lecture entitled Reshaping the fashion retail experience. The lecture will focus on the transformation of the fashion industry, where the fusion of technology and sustainability is playing a key role. Traditional retail practices are changing as retailers ponder various ways of setting up a sustainable omnichannel business model. A significant challenge in such efforts relates to the lines that are blurring between physical and digital worlds. Today, retail takes on an “augmented” dimension, no longer just sales, proposing more conscious and sustainable consumption models, favouring increasingly transparent and traceable supply chains, and becoming a cultural presence on the ground.