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Theme and Tracks

 

We invite papers that aim to enhance the understanding of design’s value in the retail sector, including areas such as interior design, architecture, retail and hospitality, branding, marketing, strategic design, design management, and consumer psychology. Although design and its value have been studied from various disciplinary perspectives—ranging from product design to marketing, business economics, service design, management, environmental psychology, and (interior) architecture—these perspectives have often developed in isolation. This fragmentation, with discrete research methods and results, limits the practical application of findings across the interconnected fields of design, retail, and services. The colloquium focuses on bringing together various disciplines to contribute their related knowledge and insights with the objective of calibrating terms and meanings that strive for consensus across disciplines related to retail and service design. In addition, the colloquium emphasises the importance of sustainability in retail and service design. By integrating sustainable practices, the goal is to contribute to a future where retail and service design is not only holistic and encompassing but also environmentally responsible and sustainable. The integration of sustainability into these discussions ensures that the advancements in retail and service design also address the critical need for environmental stewardship, making the field more relevant and responsible in the context of contemporary global challenges. We seek contributions that bridge these gaps and promote a more integrated approach.

 

Themes

This two-day colloquium will bring together scholarly experts and practitioners in the areas of retail design, service design and hospitality design to share their knowledge and experiences with fellow academics and practitioners. Scholarly, conceptual, empirical and practitioner papers are welcomed, especially those that address the proposed colloquium themes:

  • Towards responsible retail design and services, championing sustainability, inclusion and diversity
  • Contemporary retail spaces online and offline
  • Phygital retail spaces
  • Human-centred retail design and services within the sustainable theme
  • Intersection between retail design and services
  • Reimagined future retail design and services
  • Co-creative processes in retail design and services
  • Innovation in retail, service or hospitality design
  • Localism and sustainability
  • What role can technology play in more sustainable retail and service design?
  • The role of customer experience in more sustainable futures
  • Restorative retail design and services
  • Other aspects of Sustainable Retail, Hospitality, and Service Futures

 

Find further information about the colloquium on this page.