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Alessandra Spagnoli

Associate Professor

alessandra.spagnoli@polimi.it

PhD in Design and Technologies for the Enhancement of Cultural Heritage, Associate Professor at Politecnico di Milano, Design Department. She is member of the Fip – Fashion in Process Research Lab. She is Faculty Member of the School of Design, Politecnico di Milano, where she is Secretary of the Fashion Design Programs (BA and MSc) and teaches Visual Design Elements (BA) and Fashion Retail Experience (MSc). She is member of the PhD Faculty of the PhD Design School at Politecnico di Milano.Β 

Her research interests concern managing design-driven processes for developing and enhancing Cultural Heritage and CCIs, exploring new paradigms and narrative structures in retail and exhibit design, studying technological impact on retail omnichannel customer experience, and developing servitisation processes in fashion retail.Β 

Latest publications

Sunnei: harnessing mediatisation to fuel a multidimensional customer experience

Iannilli, V. M.; Spagnoli, A.

Boosting Sustainable Consumption Behaviour Through Consumer Education in the Fashion Retail and Service Environment

Spagnoli, A.; Iannilli, V. M.

Design Dynamics. Navigating the new Complex Landscape of Omnichannel Fashion Retail

Iannilli, V. M.; Spagnoli, A.

Framing Fashion Omnichannel Retail: Theoretical Concepts and Emerging Integrated Models

Spagnoli, A.

Navigating Complexity: The Evolving Role of Design in Omnichannel Retail

Iannilli, V. M.; Spagnoli, A.